DIGITAL MARKETING STRATEGIST TRACKPREPARE YOURSELF FOR AN ADVANCED CAREER IN DIGITAL MARKETING
Accelerate or enhance your digital marketing career with the CDM Digital Marketing Strategist Track. In this track, take a learning journey that gives foundational and advanced perspectives for the conceptualization, execution, and optimization of a 360° digital marketing strategy.
You will start with real-world applications of key concepts like customer persona, customer journey mapping, and foundational content marketing. Afterward, you will move to more advanced concepts on digital media frameworks, marketing metrics, and campaign effectiveness measures, amongst others. By the end of this track, you should be able to confidently design and help execute a 360° digital marketing plan.
Individuals who want to take digital marketing as a career or individuals who want to progress their career in digital marketing strategy.
This CDM Track has 3 included CDM programs (see Programs In This Track) that is best taken following a CDM-recommended order. However, you can also enroll in the programs at your preferred schedules.
Depending on the program batch schedules you choose and the cadence you want to attend the programs, you can expect to finish a CDM Track within 3-6 months from the start of the first program.
The classes are held live and online via Zoom. You will receive access to the each program’s Zoom links seven (7) days prior the start of the respective program.
PROGRAMS IN THIS TRACK
- 1 | DIGITAL MARKETING FUNDAMENTALS PROGRAM
- 2 | DIGITAL MEDIA PLANNING PROGRAM
- 3 | DIGITAL MARKETING ANALYTICS PROGRAM
Please refer to the public schedules for each program posted on CDM courses.
WHAT YOU'LL LEARN