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Digital Strategy

Course Code: GLC-0002

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate
  •   and Badges

SCHEDULES


  • SCHEDULE A - October 15, 2022, Saturday, 10am-4pm

ABOUT THIS COURSE


Digital Strategy should be firm yet adaptive. Through this course, brand builders will learn smart ways on how to keep up with the speed of the online world but still enable a great brand on point.


OBJECTIVES


To maximize the potentials of the digital platform through proper strategy planning.


COURSE OUTLINE


  • Brand perception versus reputation
  • Competitors review
  • Profiling your customers
  • Choosing the right (or better) platform
  • Enhancing your communication plan
  • Social listening and engagement
  • Adaptability

RECOMMENDED FOR


Startup founders and marketing professionals.


MEET THE INSTRUCTOR

 Lalissa Singson


Lalissa Singson

Founder of Group L Consultants


PROFILE SUMMARY

Lalissa Singson is an entrepreneur and the Founder of Group L Consultants, a firm that specializes in marketing strategy consulting, execution, and training. She has a diverse experience in working with different companies and C-level executives in strengthening their marketing initiatives.


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