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Marketing Strategy Planning

Course Code: GLC-0001

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate
  •   and Badges

SCHEDULE


  • SCHEDULE A - October 8, 2022, Saturday, 10am-4pm

ABOUT THIS COURSE


The Marketing Strategy Planning course is perfect for new business owners and brand builders. It teaches the foundation of good marketing that focuses on results and continuous growth.


OBJECTIVES


To help business owners and marketing professionals craft a strategic marketing plan that will lead them to stronger brand, better branding, and build customer loyalty.


COURSE OUTLINE


  • Defining the current marketing landscape
  • Animating the customer persona
  • Checking your competitors
  • Building (or rebuilding) your brand architecture
  • Establishing the marketing goals
  • Selecting primary and secondary channels
  • Budgeting and finance
  • Setting the key performance indicators

RECOMMENDED FOR


Startup founders and marketing professionals.


MEET THE INSTRUCTOR

 Lalissa Singson


Lalissa Singson

Founder of Group L Consultants


PROFILE SUMMARY

Lalissa Singson is an entrepreneur and the Founder of Group L Consultants, a firm that specializes in marketing strategy consulting, execution, and training. She has a diverse experience in working with different companies and C-level executives in strengthening their marketing initiatives.


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