The Marketing Strategy Planning course is perfect for new business owners and brand builders.
It teaches the foundation of good marketing that focuses on results and continuous growth.
To help business owners and marketing professionals craft a strategic marketing plan that will lead
them to stronger brand, better branding, and build customer loyalty.
Defining the current marketing landscape
Animating the customer persona
Checking your competitors
Building (or rebuilding) your brand architecture
Establishing the marketing goals
Selecting primary and secondary channels
Budgeting and finance
Setting the key performance indicators
Startup founders and marketing professionals.
MEET THE INSTRUCTOR
Founder of Group L Consultants
Lalissa Singson is an entrepreneur and the Founder of Group L Consultants, a firm that
specializes in marketing strategy consulting, execution, and training. She has a diverse
experience in working with different companies and C-level executives in strengthening
their marketing initiatives.