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CDM

Online Digital Media Planning Program


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Course Number

CDM-004

Mixed Content

Applicable to all participants

Schedule
2 Full Days - 25 Seats Available
Dates:
  • BATCH 22: September 30 & October 1, 2021 (Thursday & Friday)
  • Time – 9:30am to 6:30pm

COURSE OVERVIEW

In this 2-day expert-led, live online class on Digital Media Planning Program, get to understand the elements of a comprehensive digital media strategy and campaign - formats, budgets, performance, optimization, and regulations. Whether your business objective is brand awareness or sales conversion, you can definitely leverage on digital media to achieve them.

 

OBJECTIVES

By the end of the 2-day online program, you shall be able to create a digital media strategy and plan. You will also learn how to plan and buy your own digital media; and how to track and optimize it.

 

RECOMMENDED FOR

Any professional wanting to deep-dive their digital learning in digital media planning, buying, and management.

 

BENEFITS

  • Be able to approach digital media planning using CDM's 5-Step Media Planning Framework
  • Know how to set clear media objectives when designing the media plan
  • Have the knowledge and skill to create a Visual Media Schedule
  • Be guided with hands-on instructions for how to set-up digital ads (on Facebook, Instagram, Google, and YouTube)
  • Use and understand popular digital media tools: Facebook Business Manager and the Google Ads Manager

 

CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

 

TOPICS COVERED

DAY 1 | MEDIA PLANNING

  1. Media Planning Defined

  2. Media Objectives & Strategies Document:

    Setting the Objectives

  3. Media Objectives & Strategies Document:

    Planning a Strategy

  4. Visual Media Schedule

DAY 2 | MEDIA MANAGEMENT

  1. Operating Facebook Business Manager

  2. Campaign Set-up: Facebook Ads Manager

  3. Maneuvering Google Ads Manager

  4. Campaign Set-up: Google

 

PROGRAM OUTLINE

DAY 1 | MEDIA PLANNING

  • What is Media Planning?
    • What Do Media Plans Look Like?
    • The 5-Step Media Planning Framework
  • Discover: Getting Started
    • Recap: Campaign and Media Objectives and KPIs
    • Conversion Funnel and Buying Methods/Cost per Unit
    • Production & Media Costing
  • Design: Media Toolbox
    • Targeting: Identity, Intent, Behavior
      • Tools for Creating Audiences
    • Ad Distribution Networks and Ad Formats
      • Facebook Ads
      • Google Search Ads
      • Google Display Network
      • YouTube Ads
      • Other Ad Networks and AdTech Providers
      • Emerging Channels
  • Creating the Media Plan
    • Visual Media Schedule
    • Performance Schedule (Launch-Sustain-End)

DAY 2 | MEDIA MANAGEMENT

  • Qualify: Media Hygiene
    • Digital Asset Management
      • Event Tagging and Tracking
      • CTA-Landing Page Match
    • Ad Fraud, Brand Safety, Viewability
  • Launch: Media Buying
    • Facebook Business Suite
    • Google Ads Dashboard
    • Marketing Automation
  • Leverage: Optimize
    • Campaign Optimization
    • The Future of Media Planning: Privacy Updates
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