Exclusive Corporate Program: Storytelling

Course Code: CDM-0021

RATES

Rates for this program is available upon request. Please email [email protected]

ABOUT THIS COURSE

Discuss different ideation techniques to continuously fuel inspiration, as well as, how business and marketing objectives can influence creative decisions. Determine sources of insights in addition to principles of design that can help you create impactful and effective creatives. Discuss how ideas are polished and refined to make them realistic and executable. Study common challenges and best approaches to digital content production, in addition to learning how to use these pain points as moments of opportunities to improve the customer journey. Identify elements and principles of creative design to produce effective content materials.

This is an exclusive, in-house learning experience on Storytelling. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.

OBJECTIVES OF THIS PROGRAM

By the end of the program, participants will be able to create a base storyline and content strategy based on a brand brief.

RECOMMENDED FOR

Teams who want to learn how to develop a strong brand story and an effective content strategy that can drive more engagements.

SYLLABUS

CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).

FULL PROGRAM (FULL-DAY, 8 HOURS)

Essential Mindset for Creatives
Storytelling through the Funnel
Branding on Digital
- What is Brand Storytelling
- Storytelling Elements
- Why Storytelling Matters
- Storytelling Strategies
- Difference Between Content Marketing vs. Brand Storytelling
Brand-Setting
- Uncovering Brand Purpose and Persona
- Setting Brand Tone and Voice
Objectives and Insights as Sources of Inspiration: Storytelling with a Purpose
- Setting SMART Objectives
- Types of Design Objectives
- Ideation Methods
- How to Build Your Brand Online Through Storytelling
Creatives with a Purpose
- What Makes Great Content?
  - Characteristics of Good Content
  - Defining Your Content Territory
Principles of Elements and Designs
- Visual Design
- Video
- Copy
- Auditory (Sound Design)
Roles of Content & Appropriate Distribution Strategies
- What is a Content Marketing Funnel?
- How to Build Your Content Marketing Funnel (Implementation)
  - Website
  - Call-to-Action-Landing Pages
Content Measurement
- Key Exposure Metrics
- Key Effective Metrics

POCKET SESSION (HALF-DAY, 4 HOURS)

Essential Mindset for Creatives
- What is a Creative Mindset
- How to Develop a Creative Mindset
- Barriers to Creativity
Storytelling through the Funnel
Branding on Digital
- What is Brand Storytelling
- Storytelling Elements
  - Introduction
  - Emotional Journey
  - Story Solution
Why Storytelling Matters
Storytelling Strategies

Multimedia
Crossmedia
Transmedia
- Worldbuilding

Difference Between Content Marketing vs. Brand Storytelling
Brand-Setting
- Uncovering Brand Purpose and Persona
- Setting Brand Tone and Voice
Objectives and Insights as Sources of Inspiration: Storytelling with a Purpose
- Setting SMART Objectives
- Types of Design Objectives
- Ideation Methods
- How to Build Your Brand Online Through Storytelling
  - Capture Attention
  - Create Empathy
  - Compel Action

PROGRAM DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Marketing Fundamentals Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges

Share new learnings with team We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which include program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

PROGRAM SCHEDULE

Choose the specific dates* that best fit your operations & your team’s availability.

*Subject to CDM Team & SME availability.

STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours.
STEP 03 | Approve and finalize the schedule options we will be sending