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Exclusive Corporate Program: MarTech

Course Code: CDM-0020

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate
  •   and Badges

RATES

Rates for this program is available upon request. Please email [email protected]

ABOUT THIS COURSE

Designed as a blended training program, you will gain access to 8 hours of live online sessions covering modules on the trends and landscape of MarTech, the categories of tools available today, the applications and use cases of MarTech, and the practice of developing a MarTech roadmap.

This is an exclusive, in-house learning experience on Marketing Technology. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.

OBJECTIVES OF THIS PROGRAM

FULL PROGRAM (8-HOUR-LONG SESSION)

By the end of the program, participants will be equipped with technical knowledge of Marketing Technologies (MarTech) and the skillful application of evaluating business needs of MarTech stack solutions to architect an efficient and experience-driven enterprise.

POCKET SESSION (4-HOUR-LONG SESSION)

By the end of the program, participants will be able to create a draft marketing technology stack.

RECOMMENDED FOR

Teams who are looking to use newly available tools and the applications for these solutions/technologies in their organization.

  SYLLABUS

CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).

FULL PROGRAM (FULL-DAY, 8 HOURS)

MarTech Explained

  • I. MarTech Explained
    • MarTech in the World of Marketing
      • Influence of MarTech in Digital Customer Experience (DCx)
  • MarTech Defined
  • MarTech Landscape
  • II. MarTech Trends
    • Pre-Pandemic vs. During Pandemic
    • Emerging MarTech Industry Trends

    • MarTech Blueprint

  • III. MarTech Tools
    • Advertising
    • Analytics
    • Content Management
    • CRM
    • Social Media
    • Collaboration
  • IV. Reimagine Marketing with Tech
    • Customer Single View
    • Journey Automation & Mapping
    • Experiential Marketing
  • V. Evaluating Vendors: How to Buy MarTech

    • MarTech Blueprint

  • VI. MarTech Maturity Assessment
  • VII. Creating a MarTech Roadmap (IMAGINE Framework)
    • Maturity Levels
    • Problem-Solution-Strategy-Tech (Creating the ideal MarTech Stack)
    • Setting MarTech Metrics

POCKET SESSION (HALF-DAY, 4 HOURS)

    MarTech Explained

    • I. MarTech Explained
      • MarTech in the World of Marketing
        • Influence of MarTech in Digital Customer Experience (DCx)
    • MarTech Defined
    • MarTech Landscape
    • II. MarTech Trends
      • Pre-Pandemic vs. During Pandemic
      • Emerging MarTech Industry Trends

      • MarTech Blueprint

    • III. MarTech Tools
      • Advertising
      • Analytics
      • Content Management
      • CRM
      • Social Media
      • Collaboration
    • IV. Reimagine Marketing with Tech
      • Customer Single View
      • Journey Automation & Mapping
      • Experiential Marketing
    • V. Evaluating Vendors: How to Buy MarTech

  PROGRAM DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Marketing Fundamentals Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges

Share new learnings with team We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which include program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

  PROGRAM SCHEDULE

Choose the specific dates* that best fit your operations & your team’s availability.

*Subject to CDM Team & SME availability.

  • STEP 01 | Let us know your schedule restrictions & preferences
  • STEP 02 | Allow us to check the availability of our faculty and team to match yours.
  • STEP 03 | Approve and finalize the schedule options we will be sending

Course Details

  1. Classes Start

Enroll
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