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Applicable to all participants
4 Half Days - 25 Seats Available
BATCH 15: Mar 5, 12, 19, 26 (4 Sat)
BATCH 16: May 21, 28, Jun 4, 11 (4 Sat)
Time 1pm to 5pm
In this new Online E-Commerce Program, you will learn how to start, manage, and grow
online business, whether it is your own or in e-commerce platforms. With the rapid
growth of online shopping and e-commerce across industries, you need to accelerate
plans and pivot to support online demand. Learn everything from the fundamentals of
to draw your online shoppers journey, e-commerce marketing strategies to drive
and sales, and understand the backend of e-commerce operations, technologies, and
structures. On the last session, you will learn about the stages of scaling up an
e-commerce business and know the necessary steps to take. At the end of the full
program, you will gain the gain the knowledge and skills to develop an end-to-end
This program is an expert-led, blended online class to be delivered as four (4)
live, expert-led sessions with self-paced learning content.
By the end of this 4-half-day online program, you will learn how to set-up, manage,
integrate and grow e-commerce for your business.
Any professional and entrepreneur wanting to deep-dive their digital learning in
e-commerce and starting an online business.
Determine the different advantages and risks of e-commerce for an entrepreneur
scaling up your e-commerce business
Discuss frameworks that describe all the moving parts of an e-commerce operation
Identify the preparatory requirements for setting up an e-commerce business
Discuss digital marketing strategies for driving awareness, consideration, and
Visualize the stages that a business goes through when scaling up and determine
necessary steps to take
Get expert tips on cutting-edge technologies that can improve efficiency for
Modify fundamental e-commerce set-ups for non-retail businesses
CDM CERTIFICATION ADVANTAGE
A CDM Certification is the Philippinesâ€™ only trusted digital professional certification recognized by
industry. It is an assurance of credibility, integrity, and the highest standard of digital
Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines
and the 500+ members of CDMâ€™s Subject Matter Experts, industry partner associations, top
and local & international advisory board members, it is a formal documentation that demonstrates
proficiency and competency in digital.
Your CDM Certification and education will allow you to network with like-minded professionals.
Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training
take, and pass the Certification Exam. An additional fee applies when you select the CDM
Program. However, if you prefer not to take the Certification Exam, you could opt for just a
of Participation that will be given as proof of class attendance.
Mindsetting: E-Commerce Introduction
Essential E-Commerce Frameworks
FAQs on Starting E-Commerce
Supply Chain and Vendor Sourcing
Drive-to-Site: Marketing Strategies
On-Site Conversions: Product, Pricing,
Payment and Order Processing
Fulfillment and Logistics
After-Sales and Support
E-Commerce Performance Considerations
Strategies for Social Selling, Marketplaces,
Owned, and Omnichannel E-Commerce
Shoot or Steady: Knowing When & How to
Reflections and Case Studies
DAY 1 | E-COMMERCE FUNDAMENTALS
LIVE, FACILITATED TOPICS COVERED: