Skip to main content
CDM

Online e-Commerce Program


Course is added to your cart Course already purchased Please activate your account.

Classes Start

Classes End

Course Number

CDM-002

Mixed Content

Applicable to all participants

Schedule
4 Half Days - 25 Seats Available
Dates:
  • BATCH 15: Mar 5, 12, 19, 26 (4 Sat)
  • BATCH 16: May 21, 28, Jun 4, 11 (4 Sat)
  • Time 1pm to 5pm

COURSE OVERVIEW

In this new Online E-Commerce Program, you will learn how to start, manage, and grow your online business, whether it is your own or in e-commerce platforms. With the rapid growth of online shopping and e-commerce across industries, you need to accelerate your plans and pivot to support online demand. Learn everything from the fundamentals of how to draw your online shoppers journey, e-commerce marketing strategies to drive traffic and sales, and understand the backend of e-commerce operations, technologies, and structures. On the last session, you will learn about the stages of scaling up an e-commerce business and know the necessary steps to take. At the end of the full program, you will gain the gain the knowledge and skills to develop an end-to-end e-commerce strategy.

This program is an expert-led, blended online class to be delivered as four (4) half-day live, expert-led sessions with self-paced learning content.

 

OBJECTIVES

By the end of this 4-half-day online program, you will learn how to set-up, manage, integrate and grow e-commerce for your business.

 

RECOMMENDED FOR

Any professional and entrepreneur wanting to deep-dive their digital learning in e-commerce and starting an online business.

 

BENEFITS

  • Determine the different advantages and risks of e-commerce for an entrepreneur and scaling up your e-commerce business
  • Discuss frameworks that describe all the moving parts of an e-commerce operation and e-commerce growth
  • Identify the preparatory requirements for setting up an e-commerce business
  • Discuss digital marketing strategies for driving awareness, consideration, and conversion
  • Visualize the stages that a business goes through when scaling up and determine necessary steps to take
  • Get expert tips on cutting-edge technologies that can improve efficiency for online entrepreneurs
  • Modify fundamental e-commerce set-ups for non-retail businesses

 

CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

 

TOPICS COVERED

  1. Mindsetting: E-Commerce Introduction

  2. Essential E-Commerce Frameworks

  3. E-Commerce Experiences

  4. FAQs on Starting E-Commerce

  5. Supply Chain and Vendor Sourcing

  6. Drive-to-Site: Marketing Strategies

  7. On-Site Conversions: Product, Pricing,

    Placing, Promotions

  8. Payment and Order Processing

  9. Fulfillment and Logistics

  10. After-Sales and Support

  11. E-Commerce Performance Considerations

  12. Channel Strategies

  13. Strategies for Social Selling, Marketplaces,

    Owned, and Omnichannel E-Commerce

  14. Shoot or Steady: Knowing When & How to

    Scale

  15. E-Commerce Technologies

  16. Reflections and Case Studies

 

PROGRAM OUTLINE

DAY 1 | E-COMMERCE FUNDAMENTALS LIVE, FACILITATED TOPICS COVERED:

  • Mindsetting: E-Commerce Introduction
    • E-Commerce Defined
    • Statistics
    • Trends
      • Shoppertainment
      • Influencer Affiliates
      • Augmented Reality
      • Direct-to-Consumer
  • Essential E-Commerce Frameworks
    • Customer Path-to-Purchase: E-Commerce Shopper Journey
    • Brand Path-to-Fulfillment: E-Commerce Value Chain
    • E-Commerce Metrics
  • E-Commerce Experiences
    • Social Selling
    • Marketplace
    • Owned
    • Omnichannel
  • FAQs on Starting E-Commerce
    • Taxes and Legalities
    • Cost Implications
  • Supply Chain and Vendor Sourcing
    • Vendor Selection: Criteria & Process
    • Viable E-Commerce Inventory Models (Outright, Consignment, Dropship, Crossdock)

SELF-PACED LEARNING CONTENT:

  • Business Model Canvass
  • Value Proposition Canvas
  • E-Commerce Ecosystem - Partners & Enablers

DAY 2 | E-COMMERCE MARKETING LIVE, FACILITATED TOPICS COVERED:

  • Drive-to-Site: Marketing Strategies
    • Content Marketing & SEO
    • Social Media
    • Digital Media and Paid Advertising
  • On-Site Conversions: Product
    • Merchandise/Product Selection
      • BCG Matrix
      • Seasonal
    • UX and UI for E-Commerce
      • Product Naming Convention
      • Captivating Product Images
      • Searchability & Tagging
      • Informative Product Page
      • Persuasion Principles
  • On-Site Conversions: Pricing
    • Basic Pricing Strategies
    • Anchoring Pricing
    • Product Bundling
  • On-Site Conversions: Placing
    • Categories Pages
    • Best-seller Pages
    • Other Conversion Touchpoints
  • On-Site Conversions: Promotions
    • Thematic & Seasonal Promotions
    • Non-Pricing Related Promotions
    • Coupons/Vouchers

SELF-PACED LEARNING CONTENT:

  • Facebook Dynamic and Collaborative Ads
  • Content Marketing for E-Commerce
  • Deconstructing an E-Commerce Case & Stretch Goal

DAY 3 | E-COMMERCE OPERATIONS LIVE, FACILITATED TOPICS COVERED:

  • Payment and Order Processing
    • Payment Methods
    • Optimizing Buyer’s Waiting Time
      • Setting Expectations
      • Tracking Order Status
  • Fulfillment and Logistics
    • Inventory Management
    • Delivery and Logistics
    • Handling Cancellations
  • After-Sales and Support
    • Returns, Warranties, and Failed Deliveries
    • Customer Support
    • Loyalty Strategies
  • E-Commerce Performance Considerations
    • E-Commerce Measurement
      • Marketing Metrics (Shopper Journey)
      • Business Metrics
        • Gross Merchandise Value (GMV)
        • Customer Acquisition Cost (CAC)
        • Customer Lifetime Value (CLV)
        • Churn
    • Channel Strategies
      • Sales Mix Modeling
      • Omnichannel Retail

SELF-PACED LEARNING CONTENT:

  • E-Commerce Payment Methods: In-Depth Guides
  • DMB Maturity Model (Assessment)

DAY 4 | E-COMMERCE GROWTH LIVE, FACILITATED TOPICS COVERED:

  • Strategies for E-Commerce Value Chain for Different Maturity Levels
    • Social Selling, Marketplaces, Owned, Omnichannel
  • Shoot or Steady: Knowing When and How to Scale
    • When Should You Scale?
    • How Should You Scale?
      • Bimodal Innovation
    • What Should You Aim For?
      • Profitability-Lifetime Curve
    • Who Should You Target?
      • Diffusion of Innovations
  • E-Commerce Technologies
    • Marketing Technolog
    • Ordering Technologies
    • Fulfillment Technologies
  • Reflections and Case Studies
    • E-Commerce in B2C Services
    • E-Commerce in B2B Products
    • E-Commerce in B2B Services

SELF-PACED LEARNING CONTENT:

  • Life Stages of a Business
  • E-Commerce Business Matrix)
>
Course already purchased Course is added to your cart Please activate your acccount.