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Exclusive Corporate Progam: Data-Driven Decisions

Course Code: CDM-0013

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate and Badges

ABOUT THIS COURSE

Along with the evolution of digital marketing technologies and platforms, the way we measure performance has changed drastically over the years. Today there is a need to go beyond our array of familiar measures that only describe reach and frequency. There are now metrics that indicate user behavior throughout the funnel: from consideration, conversion, and loyalty. Digital measurement tools have evolved as well, capturing and churning out more data than they ever could before.

This exclusive, in-house learning experience on Data-Driven Decisions focuses on the principles of digital measurement, data governance, and key metrics to allow them to fully maximize their measurement dashboards.

OBJECTIVES OF THIS PROGRAM

FULL PROGRAM (8-HOUR-LONG SESSION)

By the end of the session, the participants will be able to develop a data utilization plan for an existing challenge in their department

POCKET SESSION (4-HOUR-LONG SESSION)

By the end of the session, the participants will be able to audit their respective data value chains.

RECOMMENDED FOR

Teams who appreciate the importance of data in improving their strategy; and are looking to leverage data as a means to build a data-driven organization.

  SYLLABUS

CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).

Full Program (FULL-DAY, 8 HOURS)

  • Data Innovation
    • Data as the New Oil: The Promise of Information
    • Data Value Chain
    • Data Roles
  • Data Ethics
    • Data Privacy
    • Data Governance
  • Dashboards and Reporting
    • Introduction to Dashboards
    • Data Visualization Principles
  • Analyzing the Past
    • Techniques and case studies for:
    • Describing “What happened?”
    • Describing count, frequency, and seasonality
    • Finding relationships and associations
    • Categorizing various cases
    • Finding patterns, similarities, and proximity
  • Forecasting the Future
    • Techniques and case studies for:
    • Predicting potential future values
    • Recommending relevant products/ services
    • Computing total customer value

Pocket Session (HALF-DAY, 4 HOURS)

  • Data Innovation
    • Data as the New Oil: The Promise of Information
    • Data Value Chain
    • Data Roles
  • Data Ethics
    • Data Privacy
    • Data Governance
  • Dashboards and Reporting
    • Introduction to Dashboards
    • Data Visualization Principles
  • Levels of Analytics
    • Descriptive, Predictive, Prescriptive

  PROGRAM DESIGN & FORMAT

Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.

  PROGRAM SCHEDULE

Choose the specific dates* that best fit your operations & your team’s availability.

*Subject to CDM Team & SME availability.

STEP 01 | Let us know your schedule restrictions & preferences

STEP 02 | Allow us to check the availability of our faculty and team to match yours.

STEP 03 | Approve and finalize the schedule options we will be sending

  CONTENT & CASE STUDIES

Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*

*Limited to a reasonable extent only. Subject to availability of resources.

INDUSTRY-SPECIFIC CASE STUDIES

Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.

COLLABORATE WITH ENGAGED EXPERTS

Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.

DISCUSS SPECIFIC CHALLENGES

Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.


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