CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).
ABOUT THIS COURSE
Along with the evolution of digital marketing technologies and platforms, the way we measure performance has changed drastically over the years. Today there is a need to go beyond our array of familiar measures that only describe reach and frequency. There are now metrics that indicate user behavior throughout the funnel: from consideration, conversion, and loyalty. Digital measurement tools have evolved as well, capturing and churning out more data than they ever could before.
This exclusive, in-house learning experience on Data-Driven Decisions focuses on the principles of digital measurement, data governance, and key metrics to allow them to fully maximize their measurement dashboards.
OBJECTIVES OF THIS PROGRAM
FULL PROGRAM (8-HOUR-LONG SESSION)
By the end of the session, the participants will be able to develop a data utilization plan for an existing challenge in their department
POCKET SESSION (4-HOUR-LONG SESSION)
By the end of the session, the participants will be able to audit their respective data value chains.
RECOMMENDED FOR
Teams who appreciate the importance of data in improving their strategy; and are looking to leverage data as a means to build a data-driven organization.
SYLLABUS
Full Program (FULL-DAY, 8 HOURS)
- Data Innovation
- Data as the New Oil: The Promise of Information
- Data Value Chain
- Data Roles
- Data Ethics
- Data Privacy
- Data Governance
- Dashboards and Reporting
- Introduction to Dashboards
- Data Visualization Principles
- Analyzing the Past
- Techniques and case studies for:
- Describing “What happened?”
- Describing count, frequency, and seasonality
- Finding relationships and associations
- Categorizing various cases
- Finding patterns, similarities, and proximity
- Forecasting the Future
- Techniques and case studies for:
- Predicting potential future values
- Recommending relevant products/ services
- Computing total customer value
Pocket Session (HALF-DAY, 4 HOURS)
- Data Innovation
- Data as the New Oil: The Promise of Information
- Data Value Chain
- Data Roles
- Data Ethics
- Data Privacy
- Data Governance
- Dashboards and Reporting
- Introduction to Dashboards
- Data Visualization Principles
- Levels of Analytics
- Descriptive, Predictive, Prescriptive
PROGRAM DESIGN & FORMAT
Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.
PROGRAM SCHEDULE
Choose the specific dates* that best fit your operations & your team’s availability.
*Subject to CDM Team & SME availability.
STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours.
STEP 03 | Approve and finalize the schedule options we will be sending
CONTENT & CASE STUDIES
Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*
*Limited to a reasonable extent only. Subject to availability of resources.
INDUSTRY-SPECIFIC CASE STUDIES
Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.
COLLABORATE WITH ENGAGED EXPERTS
Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.
DISCUSS SPECIFIC CHALLENGES
Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.