CDM’s Exclusive Corporate Program provides a full program (8-hour or full-day) or a pocket session (4-hour or half-day).
ABOUT THIS COURSE
In this program, you and your team will get a hands-on, in-depth instruction from the best-of-the-best experts on how performance marketing works. You will discuss the key success indicators (KPIs) across digital platforms that matter to help you measure the success of your digital marketing campaigns. You will go through detailed instructions on how to conduct a performance marketing audit based on a checklist from digital ad campaigns, SEO, and website platforms to set you up for success.
This is an exclusive, in-house learning experience on Performance Marketing. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.
OBJECTIVES OF THIS PROGRAM
FULL PROGRAM (8-HOUR-LONG SESSION)
By the end of the 8-hr program, the students will be able to evaluate their performance marketing capabilities based on various technical and strategic criteria.
POCKET SESSION (4-HOUR-LONG SESSION)
By the end of the session, the students will be able to explain the differences between brand marketing and performance marketing.
NOW YOU CAN GET 2 PROGRAMS AT 20% OFF OR 3 PROGRAMS AT 30% OFF!
Avail of two (2) programs and get 20% OFF and save PHP
100,000.00* in total.
Avail of three (3) programs and get 30% OFF and save PHP
225,000.00* in total.
*Displayed rates are converted based on an
estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.
RECOMMENDED FOR
Teams who are looking to learn about the benefits of performance marketing and create their own capabilities as well.
SYLLABUS
Full Program
- Defining Performance Action: What Does Marketing
Success Mean to You?
- Different types of conversion
- Buying models on digital
- KPI benchmarks and best practices
- Performance Studies (BrandLift, Crossmedia Studies, etc)
- Tagging, Tracking, Creating a Single-view of Customer, and Attribution
- Persuasion Techniques: Overview
- Performance Marketing Strategies: Powerful
Strategies That Convert
- Retargeting
- Dynamic advertising
- Collaborative advertising
- Native advertising
- Affiliate marketing
- Optimizing Conversions: How Can We Remove Barriers
to Conversion?
- User Flow Analytics
- CRO via UX
- Marketing Automation: How Do You Scale Personalized
Ads?
- Programmatic Ads
- Marketing Automation
- Dynamic Creative Ads
Pocket Session
- Defining Performance Action: What Does Marketing
Success Mean to You?
- Different types of conversion
- Buying models on digital
- KPI benchmarks and best practices
- Performance Studies (BrandLift, Crossmedia Studies, etc)
- Tagging, Tracking, Creating a Single-view of Customer, and Attribution
- Persuasion Techniques: Overview
- Performance Marketing Strategies: Powerful
Strategies That Convert
- Retargeting
- Dynamic advertising
- Collaborative advertising
- Native advertising
- Affiliate marketing
PROGRAM DESIGN & FORMAT
Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.
PROGRAM SCHEDULE
Choose the specific dates* that best fit your operations & your team’s availability.
*Subject to CDM Team & SME availability.
STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours.
STEP 03 | Approve and finalize the schedule options we will be sending
CONTENT & CASE STUDIES
Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*
*Limited to a reasonable extent only. Subject to availability of resources.
INDUSTRY-SPECIFIC CASE STUDIES
Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.
COLLABORATE WITH ENGAGED EXPERTS
Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.
DISCUSS SPECIFIC CHALLENGES
Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.