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Exclusive Corporate Program: Omnichannel Strategy

Course Code: CDM-0011

FREE ACCESS

  •   Access to course content
  •   No access to labs
  •   Certificate not included

PAID ACCESS

  •   Access to course content
  •   Access to all course labs
  •   Blockchain Enabled Certificate and Badges

ABOUT THIS COURSE

Strategy is everything – whether it be digital or analog – but it’s only a third of the process. There’s also the implementation aspect, which sees to it that what is planned is being executed, and the metrics aspect that measures your strategy’s success. Learn the basics of omnichannel marketing. Define digital objectives and KPIs, the type of digital consumer your brand attracts, and the appropriate digital platforms to get your message across.

This is an exclusive, in-house learning experience on Omnichannel Strategy. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.

OBJECTIVES OF THIS PROGRAM

FULL PROGRAM (8-HOUR-LONG SESSION)

By the end of the 1-day session, the participants will be able to develop a branded content strategy and ecosystem with a corresponding media measurement framework

POCKET SESSION (4-HOUR-LONG SESSION)

By the end of the half-day session, the participants will be able to determine the key elements of sample case studies: objectives, KPIs, content strategy, platform strategy, and key metrics.

RECOMMENDED FOR

Teams who are looking to create a seamless and omnichannel strategy for their brand.

  SYLLABUS

CDM’s Exclusive Corporate Program provides a Full Program (8-hour or full-day) or a Pocket Session (4-hour or half-day).

Full Program (FULL-DAY, 8 HOURS)

  • Objective-Setting
    • Cascade of objectives
    • Roles of digital
    • Setting the digital objectives and KPIs
  • Consumer Insighting
    • Digital research tools
    • Identifying the target persona
    • Digital customer journey mapping
    • Digital consumer insighting
  • Content Strategy
    • Insighting Frameworks
    • Tools and Techniques for Insighting
    • Creating a content plan across the funnel
    • Content best practices
  • Touchpoint Selection and Platform Strategy
    • Multichannel, Crosschannel, Omnichannel
    • POGLE Framework
    • Awareness strategies
    • Consideration strategies
    • Conversion strategies
    • Loyalty strategies
  • Measurement Framework
    • Measurement vs. Analytics
    • Measurement Process Introduction
    • Exposure Metrics per Digital Channel
    • Effectiveness Metrics per Objective

Pocket Session (HALF-DAY, 4 HOURS)

  • Objective-Setting
    • Roles of digital
    • Conversion funnel
  • Consumer Insighting
    • Digital consumer insighting
  • Objectives and targeting
  • Content Strategy
    • Content strategy frameworks
    • Content best practices
  • Platform Strategy
    • POGLE Framework
    • Multichannel, Crosschannel, Omnichannel
  • Measurement Framework
    • Objectives and Metrics that Matter

  PROGRAM DESIGN & FORMAT

Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.

  PROGRAM SCHEDULE

Choose the specific dates* that best fit your operations & your team’s availability.

*Subject to CDM Team & SME availability.

STEP 01 | Let us know your schedule restrictions & preferences

STEP 02 | Allow us to check the availability of our faculty and team to match yours.

STEP 03 | Approve and finalize the schedule options we will be sending

  CONTENT & CASE STUDIES

Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*

*Limited to a reasonable extent only. Subject to availability of resources.

INDUSTRY-SPECIFIC CASE STUDIES

Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.

COLLABORATE WITH ENGAGED EXPERTS

Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.

DISCUSS SPECIFIC CHALLENGES

Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.


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