This 4-day expert-led, live online class will help you learn digital marketing and its role to drive
growth. Based on a deep understanding of your target customers, you will learn how to create an
digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of:
media, website, email, video, and mobile marketing. You will also gain knowledge on how to set the right
metrics and track the results.
By the end of the 4-day online program, you shall be able to create an effective digital marketing
Any individual who wants to learn the basics of digital marketing.
Learn how to create a digital marketing plan while ensuring the fundamentals of marketing are in place -
consumer profiling, online/offline customer journey, big idea, content strategy. Learn to build owned
- website, social media pages, emails, that provide a good user experience. Learn how to create
platform-appropriate, mobile-first content. Understand the basics of digital paid media, search, and
influencer marketing. Learn to define objectives and KPIs for your digital campaigns, while managing
CDM CERTIFICATION ADVANTAGE
A CDM Certification is the Philippines' only trusted digital professional certification recognized by the
industry. It is an assurance of credibility, integrity, and the highest standard of digital education.
Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP)
the 500+ members of CDM's Subject Matter Experts, industry partner associations, top corporations, and
& international advisory board members, it is a formal documentation that demonstrates proficiency and
competency in digital.
Your CDM Certification and education will allow you to network with like-minded professionals.
Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program,
and pass the Certification Exam. An additional fee applies when you select the CDM Certification
However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of
Participation that will be given as proof of class attendance.
- Exploring the Different Roles of Digital
- Defining Digital Objectives through the Conversion Funnel
- Knowing Consumers
- Understanding Key Content Frameworks 5. Big Idea Framework
- Knowing Digital Content Formats
- Understanding Digital Content Frameworks: Paid, Owned, Granted, Leased, Earned (POGLE)
- Knowing Digital Distribution Touch-points & Strategies
- Exploring Integrated Strategies 10. Defining Success Indicators / KPIs