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CDM

Online Digital Marketing Fundamentals Program


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Classes Start

Classes End

Course Number

CDM-001

Mixed Content

Applicable to all participants

SCHEDULE
4 Full Days - 20 Seats Available
Dates:
  • BATCH 55: Jan 22, 29, Feb 5, 12 (4 Sat)
  • BATCH 56: Mar 12, 19, 26, Apr 2 (4 Sat)
  • BATCH 57: May 7, 14, 21, 28 (4 Sat)
  • Time - 9:30am - 6:30pm

COURSE OVERVIEW

This 4-day expert-led, live online class will help you learn digital marketing and its role to drive business growth. Based on a deep understanding of your target customers, you will learn how to create an effective digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of: social media, website, email, video, and mobile marketing. You will also gain knowledge on how to set the right metrics and track the results.

 

OBJECTIVES

By the end of the 4-day online program, you shall be able to create an effective digital marketing strategy and plan.

 

RECOMMENDED FOR

Any individual who wants to learn the basics of digital marketing.

 

BENEFITS

Learn how to create a digital marketing plan while ensuring the fundamentals of marketing are in place - consumer profiling, online/offline customer journey, big idea, content strategy. Learn to build owned assets - website, social media pages, emails, that provide a good user experience. Learn how to create relevant, platform-appropriate, mobile-first content. Understand the basics of digital paid media, search, and influencer marketing. Learn to define objectives and KPIs for your digital campaigns, while managing your budget.

 

CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines' only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM's Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certification Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

 

TOPICS COVERED

  1. Exploring the Different Roles of Digital
  2. Defining Digital Objectives through the Conversion Funnel
  3. Knowing Consumers
  4. Understanding Key Content Frameworks 5. Big Idea Framework
  5. Knowing Digital Content Formats
  6. Understanding Digital Content Frameworks: Paid, Owned, Granted, Leased, Earned (POGLE)
  7. Knowing Digital Distribution Touch-points & Strategies
  8. Exploring Integrated Strategies 10. Defining Success Indicators / KPIs

 

PROGRAM OUTLINE

DAY 1 | DIGITAL MARKETING STRATEGY

  • Exploring the Different Roles of Digital
  • Defining Digital Objectives through the Conversion Funnel
  • Knowing Consumers
    • Knowing Consumers
    • Consumer Persona
    • Online Consumer Journey
    • Digital Consumer Insight
  • Understanding Key Content Frameworks
    • Hero-Hub-Help
    • Lean-back, Lean Forward, OTG
    • ORC Framework
  • Big Idea Framework
  • Knowing Digital Content Formats
  • Understanding Digital Content Frameworks: Paid, Owned, Granted, Leased, Earned (POGLE)

DAY 2 | STRATEGY, IMPLEMENTATION, & METRICS BY CHANNEL (PART 1)

  • Knowing Digital Distribution Touchpoints & Strategies
    • Social Media: Facebook, Twitter, Instagram, LinkedIn
    • Video: YouTube, Digital Video
    • Email Marketing
    • Search: Paid & Organic

DAY 3 | STRATEGY, IMPLEMENTATION, & METRICS BY CHANNEL (PART 2)

  • Knowing Digital Distribution Touchpoints & Strategies
    • Display and Native Ads
    • Emerging Channels and Platforms
      • Spotify
      • TikTok
      • Viber
  • Exploring Integrated Strategies
    • Mobile Marketing
    • E-Commerce
    • CRM

DAY 4 | DIGITAL MEASUREMENT & ANALYTICS

  • Defining Success Factors / KPIs
    • Knowing the DMB Standard, Effectiveness, Exposure Metrics
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