CDM’s Exclusive Corporate Program provides a full program (8-hour or full-day) or a pocket session (4-hour or half-day).
ABOUT THIS COURSE
Social media has transformed the way brands communicate with their audience, which is why more and more organizations are jumping on the social media bandwagon. This program is designed to teach sellers the tactics and best practices for converting sales and leads via social media.
This is an exclusive, in-house learning experience on Social Selling. You can choose between a full or 8-hour-long session or a half-day or 4-hour-long session based on your team’s needs.
OBJECTIVES OF THIS PROGRAM
By the end of the session, the participants will be able to create an action plan to optimize their current social selling practice.
RECOMMENDED FOR
Teams who are looking to leverage social selling as a means to generate more quality leads.
NOW YOU CAN GET 2 PROGRAMS AT 20% OFF OR 3 PROGRAMS AT 30% OFF!
Avail of two (2) programs and get 20% OFF and save PHP 100,000.00* in total.
Avail of three (3) programs and get 30% OFF and save PHP 225,000.00* in total.
*Displayed rates are converted based on an estimated exchange rate. Final amounts may differ. Local 12% VAT will apply.
SYLLABUS
Full Program
- The New Digital Landscape
- The Buyer Journey
- Common Pains and Gains of Buyers
- Digital Touchpoints of a Customer
- Content that Works on Social Media: Hero-Hub-Help, Content Sourcing
- Driving Awareness
- Targeting techniques: Location, custom audiences, life milestones,
- Creating R&F and targeted ads on Facebook
- Best practices for visuals, copy, format, context
- Participate in marketplaces and establish search authority
- Content Discoverability and Engagement
- Social media conversation guidelines
- Social media content guidelines: Copyright, creatives, safety, scheduling
- Video content tactics
- Online events
- Facebook and Instagram for Conversions
- Persuasion techniques
- Creating lead ads on Facebook
- Affiliate influencer marketing
- Chatbots, messaging, and conversational commerce
- Social Media for Customer Relations and Follow
Through
- Capturing testimonials and referrals
- Lead nurturing via email marketing
Pocket Session
- The New Digital Landscape
- The Buyer Journey
- Common Pains and Gains of Buyers
- Key Strategies on Social
- Targeting techniques: Location, custom audiences, life milestones,
- Creating R&F and targeted ads on Facebook
- Content Marketing
- Creating lead ads on Facebook
- Affiliate influencer marketing
- Chatbots, messaging, and conversational commerce
- Capturing testimonials and referrals
- Lead nurturing via email marketing
PROGRAM DESIGN & FORMAT
Choose between shorter (4-hour or half-day) or longer (8-hour or full-day) live online learning sessions to match your team’s preferences and learning pace.
PROGRAM SCHEDULE
Choose the specific dates* that best fit your operations & your team’s availability.
Subject to CDM Team & SME availability.
STEP 01 | Let us know your schedule restrictions & preferences
STEP 02 | Allow us to check the availability of our faculty and team to match yours.
STEP 03 | Approve and finalize the schedule options we will be sending
CONTENT & CASE STUDIES
Work with the CDM team and SMEs to get the content, case studies, and discussion as close as possible to your industry, category, or business model.*
*Limited to a reasonable extent only. Subject to availability of resources.
INDUSTRY-SPECIFIC CASE STUDIES
Cover and deep-dive into carefully selected case studies that are specific and relatable to your company or brand’s industry.
COLLABORATE WITH ENGAGED EXPERTS
Our industry experts are able to adapt to and interact with different audiences. They will be able to engage with your team at a level the class will be comfortable learning in.
DISCUSS SPECIFIC CHALLENGES
Freely discuss any current challenges with your team along with what will be taught during the sessions and get your answers straight from the experts.