ONLINE DIGITAL MARKETING FUNDAMENTALS PROGRAM

Course Code: CDM-0001

ABOUT THIS COURSE

This 4-day expert-led, live online class will help you learn digital marketing and its role to drive business growth. Based on a deep understanding of your target customers, you will learn how to create an effective digital marketing plan and gain techniques on how to engage with them across a digital ecosystem of social media, website, email, video, and mobile marketing. You will also gain knowledge on how to set the right metrics and track the results.

OBJECTIVES OF THIS PROGRAM

By the end of the 4-day online program, you will be able to create an effective digital marketing strategy and plan.

RECOMMENDED FOR

Any individual who wants to learn the basics of digital marketing.

COMPLETE YOUR LEARNING

Start or accelerate your career in digital marketing! This program is part of the CDM Digital Marketing Strategist Track.

SYLLABUS

DAY 1 | DIGITAL MARKETING MINDSET

Understanding the Role of Digital
- Setting Objectives
Consumer Insighting on Digital
- Knowing Your Customers
- Target Segmentation
- Consumer Persona
- Uncovering Anomalies
- Customer Insight
Content Strategy
- Content Frameworks
- Big Idea
- Digital Formats
Platform Strategy
- Paid, Owned, Granted, Leased, and Earned (POGLE) Media
- How Touchpoint Selection Works

DAY 2 | INTRODUCTION TO DIGITAL MEDIA PLANNING & SEO

Paid Search
Paid Media
- Google Display Network
- Facebook Ads
- Video Ads
- Ads on Aggregator Platforms
Search Engine Optimization (SEO)

DAY 3 | INTRODUCTION TO EMAIL, MOBILE, AND SOCIAL MEDIA MARKETING

Social Media Strategies
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTub
- Working with Influencers
- Other Platforms
Email Marketing
Mobile Marketing

DAY 4 | E-COMMERCE, CRM, AND DIGITAL MEASUREMENT

E-Commerce
Digital Measurement
- Measurement vs. Analytics
- IMMAP Digital Measurement Board’s (DMB) Exposure and Effectiveness Metrics
Customer Relationship Management

PROGRAM DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Marketing Fundamentals Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges

Share new learnings with team We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which include program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

THE CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

SUBJECT MATTER EXPERTS

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

Your class will be taught and facilitated by a mix of SMEs coming from this line up.

CHRISTINA LAO
Director, Marketing for Marlboro and Digital Activations, Philip Morris International (PMFTC) former Head of Digital Transformation, McDonald’s PH Program Chair for E-Commerce Program

ASH MANDHYAN
Head of Independent Agency, ByteDance Philippines (TikTok) former VP of Marketing, Lazada (Alibaba) PH and Client Solutions Head, Meta (formerly Facebook) Program Chair for E-Commerce Program

RATES & PAYMENTS

4-DAY LIVE ONLINE PROGRAM WITH CDM CERTIFICATION*

Regular Rate: ₱39,490 + VAT
Limited Slots Left, 25% OFF: ₱29,617.50 + VAT
Early Bird Rate, 30% OFF: ₱27,643 + VAT**

4-DAY LIVE ONLINE PROGRAM WITH CERTIFICATE OF PARTICIPATION

Regular Rate: ₱32,900 + VAT
Limited Slots Left, 25% OFF: ₱24,675 + VAT
Early Bird Rate, 30% OFF: ₱23,030 + VAT**

**Early Bird Rate applies to

Batch 58 until Jun 1, 2022, only

Rate Inclusions

32 hours of online learning sessions (lectures, experiential learning approach, hackathons, and activities)
Access to a Student Learning Portal with a library of content shared during class
Access to class presentations by our Subject Matter Experts
Opportunity to consult with the Subject Matter Experts during class
Student support and consultation via class Facebook Group
Earn Certificate of Participation at the end of the program after full attendance
For Programs with CDM Certification enrollments only, a CDM Certification is granted at the end of the program after passing the qualifying exam

Payment Methods
We accept payments through the following methods:

Credit Cards via PayPal – no account needed, no extra fees (American Express is not accepted)
Debit Cards via PayPal – no account needed, no extra fees
Bank transfer through UnionBank or BDO

SCHEDULES (DATE & TIME)

2022 DATES

BATCH 57: May 7, 14, 21, 28 (4 Sat)
BATCH 58: Jul 2, 9, 16, 23 (4 Sat)

TIME

09:30 – 18:30 Philippine Time (PHT) (UTC +8)
09:30 – 18:30 Singapore Time (SGT) (UTC +8)
08:30 – 17:30 Indonesia Time (WIB) (UTC +7)
08:30 – 17:30 Vietnam Time (ICT) (UTC +7)
07:00 – 16:00 India Time (IST) (UTC +5:30)

FREQUENTLY ASKED QUESTIONS

Who can take this program?
Anyone who wants to learn the basics of digital marketing. This is open to fresh graduates who wish to start a career in digital marketing and seasoned marketers, agency managers, and strategists who wish to update their knowledge in digital marketing.

Is this program required before taking your Specialist Programs (eg. Social Media, E-Commerce, Digital Media Planning)?
It is not mandatory. While we recommend doing Digital Marketing Fundamentals Program first to have a holistic view of digital marketing, you can choose to deep-dive straight into any Specialist Program of your interest.

Do I need to have a marketing background?
No. Although this program immediately deep dive into digital marketing, prior experience or extensive knowledge in marketing is not necessary.

How do I enroll in this program?

Choose your Program
Find the perfect Digital Training Program among our industry-verified programs. Once you select the program that you will bring you that needed leverage in your career, select the Program Class, Enrollment Type, and Program Schedule of your choice.
Complete your Registration
Register with CDM with the online form. Make sure that all details you will submit are complete, true, and correct. Remember to read and accept our Privacy Policy and Terms & Conditions to complete your registration.
Payment and Confirmation
Once the registration is fully accomplished, proceed to pay for your class. After successful payment, you will officially be part of the class list. We then look forward to having you in our online class as you embark on your digital journey.

What happens if I cannot make it to all 4 scheduled classes?
The program is designed for 4 days full of a comprehensive learning experience on the basics of digital marketing. We highly discourage attending only 1/2 sessions. It is essential that you can fully gain from the lesson plan prepared for you by the industry experts especially in preparation for the Certification exam.

Please contact our Customer Support Team so that we may discuss with you our rescheduling policy.

Do I receive a certificate after the program?
We give a Certificate of Participation upon your completion of the whole program. This is inclusive of the full program rate.

You may also choose to receive a CDM Certification for Digital Marketing Fundamentals. This is earned after finishing the course and passing the Certifying Exam. We recommend getting this CDM Certification to be a recognized expert in your field.